Where do I begin on this thing? First off, the guy is driving a forty year old car through the desert. To say that the thing overheated was a "curveball" is a bit of a stretch. That almost seems like a near certainty to me. The voiceover guy then goes on to say that this is the "age of knowing how to get things done." Apparently you have to be over 50 to know to pull into a gas station when your car overheats. Also, he then drops a couple bucks on a liter of water to put in his radiator. Again, it doesn't take a genius to figure out that if your car is overheating, you should put some fluid in the radiator. I've known this since I was 16, which is also known as the "age of thinking you know how to get things done, but really you're a moron who won't figure things out for at least another decade." Also, we're supposed to believe that this guy was lucky enough to overheat right next to the one gas station in the desert of nothingness, yet at the same time was able to find the one gas station with a garage that doesn't have antifreeze? Let's not act like this guy is MacGyver because he used bottled water at a gas station to cool his car down. I once saw my grandpa use apple juice to cool down his overheated LTD in the middle of 99W in downtown Tigard. If you wanted to show this guy "knowing how to get things done," why didn't we see him chop open a cactus to get the water using a makeshift hatchet he made out of a golf club, trapper keeper, and duct tape? I also love that he big-times the grandfatherly mechanic working at the station. I'll give this a pass, since there's a real possibility that the old-timer is at the "age of used to know how to get things done, but now just talks about the time he drag raced Steve McQueen down Sunset Highway in a '64 Corvette Stingray."
Then the commercial gets really nutty. Where was this guy going? Was he just out for a weekend drive by himself? Given today's gas prices, this seems extremely nutty. We'll assume that the drive was at least four hours long, to account for it going from daylight to pitch black. He also appears to live in either Arizona or California (judging from the green treed neighborhood he lives in, I'm leaning towards California). He's driving a classic sports car (that overheated) and he's a "man's man," so it's a good bet he was driving a little faster than the speed limit. Let's say in four hours, he put 260 miles on the car (an average of 65 MPH.) For that car, I'd guess he averages around 10 MPG and has a fuel tank capacity of around 20 gal. At California gas prices ($4.00/gal) he just paid over $100 for the drive (excluding the cost of the water to fill his radiator.) That's a pretty expensive drive. The wry smile he has as he pulls into the garage suggests he's planning on getting busy with the missus shortly after getting home. However, he just dropped a C-note to basically get away from his wife for the afternoon. I'm assuming the kids aren't home, because I can't envision any scenario where it'd be a good idea to have Viagra aided sex while there are teenage kids in the house, unless of course you want your kids to end up in therapy. Now, I'm not implying that this guy has a rocky marriage because he took a day to himself to drive his car. I just find it a little hard to believe that your wife is going to be "in the mood" after you just said you needed a day to yourself, and then popped some Viagra. This is a common theme in Viagra commercials. They usually show guys doing guy things like driving classic cars or jamming with their buddies in a garage or something. These are the things that most wives are going to roll their eyes at, not go "you know, I'd like to have sex with that guy right now." You know who thinks that being a man and doing manly things is sexy? Young single girls. Wives think finally painting the fence is sexy. They think cooking them dinner and drawing them a bath is sexy. Cialis at least has the right idea. They usually show a couple in their 50's or 60's spending a relaxing day together before the supposed moment of consummation. Although I find it funny that they usually end the day soaking in separate bathtubs in random locations where you typically would not find a bathtub. Kinda hard to have sex when you're in separate bathtubs.
Anyways, I just spent an insane amount of time researching and breaking down a one minute erectile dysfunction drug commercial. So the moral of the story is, as always.....
.....my job can be painfully slow sometimes.
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