Yesterday, Oregon State unveiled a new logo to identify all their sports teams....and interlocking "OS"
I find it ironic that the letter dropped stands for "university" as in, the academic portion of the whole thing. However, this isn't a completely uncommon practice - University of Oregon used to have an interlocking "UO" before they went to the rounded O they have now. Many people refer to the Trojans as simply "SC." Then again this has nothing to do with academics, it's merely a logo for the school's athletic teams. Like all new logos, people are going to need time to adjust.
It seems like every year some professional team switches their logo or their colors. Sometimes they do this to symbolize a new era in the franchise's history. For example, after the Patriots hired Bill Parcels and drafted Drew Bledsoe, they made a switch in their uniforms and logo. Most times, however, I think teams do this to generate more money. Nobody wants to be the dorky kid who has the "old" Diamondbacks t-shirt that his mom bought him for Christmas 3 months ago. They have to get the new one just so they don't get beat up at school, or have to sit with the chess team at lunch.
I think that's all this is.....a way to sell new merchandise. The OSU bookstore currently is selling sweatshirts with the new logo on them.....for $50. And really, I'm ok with the change, although I'm not too keen on $50 hoodies. As long as 5 years from now they're not changing the logo again in order to fund the new concession stands at the football stadium.
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